Our Process
Eye-catching graphic design is not easy work, and it is a team effort. Consider your graphic designer as your personal consultant working to solve problems. A graphic design team is often a combination of other problem-solving specialists such as illustrators, cartoonists, photographers, and writers.
GINGALLEY is your team.
Your preconceived notions and ideas will be challenged as GINGALLEY finds the best solutions to getting your project noticed in an age of overwhelming information.
Expect to be able to work closely with the designer(s) during the creative process. It is essential for all parties to provide clear communication and mutual respect.
The message conveyed through graphic design shall be evident to the anticipated target audience. We will assist you with making your vision become real, while offering experienced advice about image and advertising.
From conception to completion. From logo to print to web. GINGALLEY can help you every step of the way.
Good Art Is Interpreted.
Good Design Is Understood.
Various types of projects have differing production schedules and turn times.
At GINGALLEY, we suggest for you to budget your time, setting a realistic deadline. We will begin with your target date of publication and work backwards. Flexibility is key and you should be willing to add a few days as a buffer in order to avoid rushing the job. This is especially important if your project requires several people to review and approve the final draft.
Each Project shall include one round of revisions after a layout is chosen. These revisions should be clearly communicated by the customer. Any additional changes that are not negotiated up front will be billed in addition to the original quotation. In the unlikely event that a complete redesign is required, a new quotation contract shall be generated.
What to Expect During a Typical Production Schedule
Consultation: We discuss all of the parameters and scope of the project with the customer.
Quotation: A detailed estimate is supplied to the client for review and acceptance.
Acceptance: Once the customer has accepted the quotation in writing (email), the design process begins.
Submittal: The client will need to provide any available input such as: completed copy/text/content, existing logos and/or artwork, photos, etc.. Customers who require a logo, art, and/or written content will have been quoted for such items (3-14 working days will be required for initial design mock-ups — dependent on the complexity of the project and the target date for release. Fees for rushed jobs will be discussed during the Consultation and Quotation processes).
Review: The client shall review the proofs and drafts provided.
Changes: The customer will approve the proofs and drafts as-is or take this opportunity to suggest changes and tweaks. (2-7 working days must be allowed to apply the changes after review).
Second Review: After any changes and tweaks are completed, the customer will be asked to review and approve. If further changes are requested (not including typos), further cost will be added dependent upon the type and scope of such changes (the time frame will depend upon how extensive the changes are and how quickly approval is provided).
Final Approval: Once all of the changes have been made and the customer has provided final approval, the order will go to press and/or be uploaded to the web as requested. (Typically, printing turn times are 5 to 7 working days, but can be up to 15 working days. Printing time depends on the complexity of the project, the quantity, the product, and the printer's schedule at the time of order placement.)
Payment: All orders for tangible items (printed goods) must be paid at the time of order placement.
Delivery: Typically shipping times are 5-7 days; however expedited shipping can be arranged. Correct shipping information and addresses must be provided at the time the order is placed by the customer.
Stages of Development for Your Website
Free Consultation: We take the time to discuss the scope of your project.
Audience & Purpose: We will complete research in order to gain information about your target audience and your competition.
Domain Name Registration: GINGALLEY can help you secure a domain name, or we can complete the transfer of an existing domain for you.
Hosting: We will discuss hosting packages that best fit your project.
Sitemap: The foundation of your website will determine the structure, layout, and overall size.
Interactivity: Your website can have features such as audio, video, and various types of forms.
Terms & Conditions: Our Terms & Conditions are on our website for your convenience, as well as our Privacy Policy.
Quotation: An estimate of the project and sitemap is created specifically for you. Once the quotation is accepted and the initial deposit is paid, the work begins.
New Customer Information Form: Upon acceptance of the quote, we will need you to provide some information to help us serve you better.
SubmittalDetails: You will be asked to provide information for Contact Info as it is to appear on the website, Biography/About Us content, as well as Product and/or Service details.
Existing Photographs/Graphics: Customer-supplied art and pictures (Copyright must be clarified)
Existing Written Content: Your information will be reviewed and/or revised into keyword dense text. (Copyright must be clarified)
Initial Steps: If you have little to no content to supply, GINGALLEY can help. We will work with you to determine what graphics and text would best suit your needs. Pictures, graphics, descriptions, articles, and forms can be created just for you.
Main Contact: We need you to let us know who has the assigned responsibility for responding to requests and emails from your website visitors in order to direct it accordingly.
Page Layouts CreatedGraphics: Your supplied art is reviewed for usability. We may need to make adjustments to the supplied files, or we will create new custom graphics. The turn time for this process depends on the scope of the project and the speed in which we receive your approval(s).
Content Written: Customer-supplied text will be made into professional content and/or new content and forms will be created as needed.
ApprovalReview: Several approvals may be necessary during the design process.
Insert Content: Graphics and text will be integrated into the website.
Testing: The website will be tested using various web browsers for load time and ease of navigation.
Final Approval: Once final approval is provided, and the balance of the project is paid, the website is prepared for the final steps.
OptimizationKeyword Density: Throughout the process, we will create content that best supports relevance to search engines.
Search Engine Submittal: The website is submitted to the top search engines.
LaunchUpload: The website is uploaded to the internet.
Marketing Tools: We can help you announce your new website via custom Web Banner Ads, Social Media networking, as well as any Printed Items that you may have requested as part of the initial Quotation.
MaintenanceFrequency: The frequency of updates will be discussed during the initial Consultation.
Training: Instruction can be provided for you and designated contacts for integrated email systems and/or tools for website updates.
Statistical Feedback: We can provide you with Visitor Stats, Access Logs, and/or Reports upon request.
